Beginning a turnaround is like staring at a half-finished jigsaw puzzle of the Mona Lisa. You’ve got a few key pieces in place—a hint of her nose and mouth, some scattered fragments of the lake in the background—but the full picture is still elusive. Being able to see the end state, and formulate a strategic plan to get there is critical. But when it’s time to set out, I’ve found small wins to be incredibly powerful at building momentum to steer the ship in the right direction.
Small wins give you something to hold onto when the bigger picture feels out of reach. They help you—and the team—believe that change is possible, one step at a time. Especially in turnaround situations, small wins are critical for restoring confidence, building hope, and reminding everyone that progress is possible. And as progress happens, the end result begins taking shape in front of their eyes.
In my experience, the most important decision you can make as you set out on your turnaround, is the decision to move—before “analysis-paralysis” grips you and the team. The key is to stop waiting for the stars to align to tackle everything at once. But to look for the first small thing you can fix, and fix it. The fix becomes a win; the win sparks momentum. And momentum powers continued progress.
At my company, for example, after assessing the different areas that needed fixing, each function head set out to achieve one small win within three to four weeks. In the people function, we fixed company communications. In the commercial function, we addressed pricing. In finance, we made incremental cost-control improvements. And each of these small wins demonstrated progress towards our shared goal of turning around the company. (More on these moves later in the blog.)
In turnarounds, finding problems, is like finding sand at the beach—they’re everywhere. Don’t focus on fixing everything. Instead find your next small win, then build from there.
Turning Stuff Around 